What is KAIZEN?
KAIZEN is “Cải tiến” in Vietnamese meaning continuous improvement and positive change
We are not merely an equity investor but an investor of our knowledge and experience to make the local community better.
The “KAIZEN Philosophy” is our most important core value and is incorporated in all aspects of our real estate business.
KAIZEN Cycle
As a result of spreading the KAIZEN Cycle throughout NREV, we have received multiple
prestigious awards both domestically and internationally.
PLAN
Drawing check
Do
Construction after
revising design
Check
Site check
Action
Kaizen report,
continue update
Awards & Recognition
As a result of spreading the KAIZEN Cycle throughout NREV, we have received multiple
prestigious awards both domestically and internationally.
The Miyabi project was awarded the GOOD DESIGN AWARD 2025, one of Japan’s most prestigious design awards.
KAIZEN Examples
KAIZEN is applied across market insight, construction quality, and community impact—continuously improving value through feedback from customers, on-site operations, and society.
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Improve marketability
Understand needs through customer surveys and industry-academia joint research (customer feedback)
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Improve building quality
Control building quality by following the Quality KAIZEN Cycle (on-site feedback)
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Solving social issues
Implement activities to solve local social issues (society and community feedback)
